Field Sales Tool · FMCG
FieldForce ONE

See what's happening in the field.

A modern field sales tool that gives sales reps instant store-level information for every visit. Works even without a network connection.

FieldForce ONE is the result of over 25 years of development together with FMCG companies. The starting point for developing a CRM system suited to the FMCG industry was a practical problem in field sales: sales reps had too little information in the store and too much to remember and report after the visit. Over the years FieldForce ONE has evolved, but the core idea has stayed the same: information flows from the field to the office and back.

FieldForce ONE is designed for FMCG suppliers with a field sales organization who want to replace manual reporting and Excel tracking with a system that works.

Core capabilities

Works offline

A local database on the iPad syncs automatically when the connection returns. No network needed in the store.

iPad

Store-visit management

Call plan, sales data, tasks, orders and reporting in one system. Reps take notes and invoice agreed rebates straight from iPad.

Field

Market-data integration

Analytics data appears in ONE. The rep sees the store before the visit: sales, deliveries, coverage, out-of-stock — and knows where to focus.

Analytics

Back-office web interface

Field activity appears on dashboards in real time, giving valuable insight for decisions.

Web
In-store toolkiteverything a sales rep needs in store visits.

Surveys

You can send surveys to the field team on current topics, and sales reps can record their answers directly in the store on their iPad. This gives the whole organisation valuable insights from the field.

Pictures

Attach shelf and display photos to every visit as visual proof of execution.

Task management

Assign, track and tick off store-level tasks, visit by visit.

Orders & Campaigns

Place replenishment orders and activate campaigns without leaving the store.

Add-on modulesFrom optimization to automation.
Route Optimizer

Fills the rep's calendar with visits optimally and minimises driving time.

NextShelfAI

AI-based assortment gap analysis. Recommendations on iPad every morning before visits.

District Optimizer

Algorithm-based territory optimisation for the whole sales organisation.

ShelfViewAI

AI-based shelf auditing from photos. No product-by-product training required.

District AnalyzerFREE

Free tool for evaluating territory optimisation potential before you decide.

FieldForce Dashboard

Reporting dashboards for management in the browser and reps on iPad.

Promotional rebate automation

Calculates campaign rebates automatically from trade-chain agreements.

Rebate periodisation

Customer and product profitability with periodised rebates.

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