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FieldForce was founded in 1990. Since then, we have been developing field sales and data management solutions for the retail industry in close collaboration with our customers.
For over 25 years we have been building tools that let FMCG suppliers see what is happening in stores, and act on it.
Data should support decision-making. In 1990, most FMCG field sales relied on experience and gut feeling rather than data. FieldForce was founded to solve this problem.
Today, more data is available than ever before. The challenge is often not the lack of information, but how usable it is. We have always developed our services from one starting point: data should support decision-making and business growth.
That is why we provide our customers with the best available information in a format that can be used in store visits, assortment work, new product launches and strategic planning. Alongside our field sales CRM and retail chain data, we have also introduced price and availability data from online stores.
Every day we work to ensure that our customers can make their decisions based on the best available information.
Industry focus
All our customers are FMCG suppliers. We know their day-to-day, their challenges, and their metrics.
Long-term relationships
Our customers stay. Most have been with us for over ten years.
Integrated offering
Our field system and market data solutions work together or separately, however you prefer.
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